‘New York compression’ – or parallel compression – is a technique where you send your audio to a separate bus, crush it to death with expensive hardware, then blend it in with your dry track for a sound that is both powerful and dynamic. The technique was made popular in New York’s production circles in the 1990s — when million-dollar studios were readily available to anyone with a record deal.
With I Heart NY, we wanted to bring this technique into your DAW. With a simple plugin that replicates both the sound and workflow of classic ‘New York style’ parallel compression.
The ‘Spank’ knob may look innocent on the surface. But it controls a complex algorithm developed to fire-up whatever you throw at it. ‘Spank’ offers a mix of punchy, yet transparent, high-ratio compression, a bit of EQ — and an adaptive low-end preservation filter for extra fullness. The signal flow has been designed to add its own unique flavor to your tracks, bringing together qualities from both analog and digital compressors. Whether you want to recreate the thunderous drum sound of 1990s rock bangers – a ‘NYC Compression’ favorite! – or bring your pop vocals all the way to the front, the ‘Spank’ knob has got you covered.